The moment I mention the bands Twin Atlantic and Biffy Clyro, the first response I get is, “Oh the Scottish bands, right?”
As a matter of fact, that is correct, both of the bands are from Scotland. It made me think that maybe all bands have a brand or unique selling point. For example, Def Leppard, the English rock band, are known as the band with the drummer that has only one arm. Or Slipknot will be known as the people who all wear slightly disturbing masks and bright orange overalls.
During the 2012 Reading & Leeds festival (if you haven’t heard of it…..I’m ashamed of you) Twin Atlantic held a sing along to one of their songs, and even though most of the people in the crowd were not actually Scottish, they sang the whole thing with a Scottish accent. Mainly because no-one would be able to imagine it being sung without a Scottish accent. That’s the beauty of the brand.
Let me know what you think, or if you have noticed any other ‘branded’ bands or singers.
Roseby
juvenile hearing 